Five Things to Consider Before Running Google Ads
written by Matt Aikenhead

Google Ads is an effective platform for businesses to promote their products and services. With its vast reach and targeting capabilities, Google Ads can help businesses to reach their target audience and increase their online visibility. However, before getting started with Google Ads, there are a few things you should consider to ensure that you get the most out of your budget. Here are 5 things to consider before you go live with your campaigns: 

  1. Define your advertising goals: Before you start running ads, it is important to define your advertising goals. What do you want to achieve with your advertising? Do you want to increase sales, generate leads, or promote brand awareness? Once you have a clear idea of your advertising goals, you can create ad campaigns that are designed to achieve those goals.
  2. Understand your target audience: One of the key advantages of Google Ads is its targeting capabilities. With Google Ads, you can target your ads to specific geographic locations, demographics, interests, and more. Before going live, it’s important to understand your target audience and create ads that will resonate the most with them. Take the time to research your target audience and create ad copy and imagery that will appeal to their interests and needs.
  3. Create a budget: Google Ads can be expensive, especially if you are targeting highly competitive keywords or industries. Before running your ads, create a budget that you are comfortable with and that will allow you to achieve your advertising goals. Keep in mind that you may need to adjust your budget over time as you see how your ads perform.
  4. Choose the right keywords: Keywords are a critical component of Google Ads. They are the words and phrases that trigger your ads to appear in search results. Before running your ads, research the keywords that are relevant to your business and choose the ones that are most likely to attract your target audience. Use tools like the Google Keyword Planner to help you find relevant keywords and estimate their search volume and cost.
  5. Monitor and optimise your ads: Once your ads are up and running, it is important to monitor their performance and make adjustments as needed. Use the data provided by Google Ads to track your ad performance and make changes to your ad copy, targeting, and budget as necessary. Continuously optimising your ads will help you to get the most out of your advertising budget and achieve your advertising goals.

In conclusion, before switching the on button it’s important to take time to define your advertising goals, understand your target audience, create a budget, choose the right keywords, and always monitor and optimise your ads. By following these steps, you can create effective ad campaigns that will help you to reach users who are more in-market for your products or services, and help you to achieve your business objectives.